Imagine this. You reach into your mailbox and pull out a stack of envelopes. As you walk away, you flip through each one expectantly... bill, bill, coupon, bill... and then, there it is.
A card. A real, live handwritten note in a gorgeous envelope, addressed to you. You haven't even opened it, but already your day is better. Because someone thought of you, and sent you something beautiful.
That moment is what Ecru is all about.